Dunelm – Eden Bay

Dunelm required gift packaging for a range of premium ‘make your own’ products that needed to appear luxurious and beautiful in appearance, aimed primarily at the female market. I was originally inspired by vintage black and white Japanese floral patterns. Using a hand drawn illustration suggests a handcrafted product, a classic look that’s in touch with nature. A two colour approach gave this design a gentle sophistication with good shelf standout and felt very on-trend. Products in this range included spa treatments, a make your own soap kit and flavoured candle set. (Design, Creative Direction)