Packaging
Nestlé – South Africa
New packaging designs for Albany, Smarties, Bar One, KitKat and Aero (Slo’ Cool). (Design, Creative Direction)
Purina – Vitagen dog food (South Africa)
The brief, to revitalise the Vitagen brand and to enhance consumer appeal. (Design, Creative Direction, Art Direction)
Purina – Alpo dog food (South Africa)
The brief, to revitalise Alpo across the entire brand portfolio. (Design, Creative Direction, Art Direction)
Purina – Husky dog food in pouches (South Africa)
Husky has been delighting dogs and owners since 1971. Husky not only know what's best for your dog but what he loves too! Every Husky product has the meaty taste your dog loves with the balance of nutrition your dog needs. New packaging line for Husky dog food in pouches. (Design, Illustration, Creative Direction, Art Direction)
Dunelm - Eden Bay
Dunelm required gift packaging for a range of premium ‘make your own’ products that needed to appear luxurious and beautiful in appearance, aimed primarily at the female market. I was originally inspired by vintage black and white Japanese floral patterns. Using a hand drawn illustration suggests a handcrafted product, a classic look that’s in touch with nature. A two colour approach gave this design a gentle sophistication with good shelf standout and felt very on-trend. Products in this range included spa treatments, a make your own soap kit and flavoured candle set. (Design, Creative Direction)
Dunelm – Various
Spa Bar Body & Bath and Lava Lamp gift packaging. (Design, Creative Direction)
Pams
Concept - Packaging for a range of rice products in a gunny bag. (Design, Creative Direction)
Simply Living – Storage Containers
Concept - A new design for Simply Living Food saver range. (Design, Creative Direction)
Bombardier Beer – branding & packaging design
Rebranding Bombardier, a classic national cask ale beer brand. The brief was to create great in-store shelf standout and the iconic St. George’s flag branding led to a notable increase in sales. (Design, Illustration, Creative Direction)
Luolai Homeware
Luolai Homeware is a new Chinese concept store that represents the upmost in quality in internationally and globally inspired Homeware products with a dedication to detail that is second to none. Luolai Homeware stores are spaces for inspiration and guides to living well. Encompassing furniture, homeware, lifestyle accessories, books, gifts, as well as domestic textiles making it a true ‘lifestyle’ store rather than a traditional interiors or home store. (Design, Creative Direction)
Thorntons Chocolate
Continental ‘Taste Journey’ pack concepts. (Design, Creative Direction)
