Activations
Esquires Coffee - Autumn in-store promotion
'Pumpkin Spice Latte' was Esquires' hero product for the Autumn season in-store promotion. A key visual was created that captured an artisan, handmade approach with a focus on using authentic ingredients.
(Creative Direction, Art Direction)
Esquires Coffee is an international coffeehouse chain and a globally recognised leader in the ethical coffee industry. This poster forms part of an in-store promotion for the new Equatorial Blend which is made from 100% Arabica, fairtrade and organic coffee beans. (Design, Creative Direction, Art Direction)
The ‘Vanilla Matcha Latte’ in-store Winter promotion needed to highlight the health benefits of this product. Matcha is rich in antioxidants and when you drink Matcha you take in the entire green tea leaf, receiving 100% of the nutrients from the leaf.
(Design, Creative Direction, Art Direction)
Red Stripe Lager
Branding and marketing collateral for The Red Stripe Music Award, a huge talent search saw over 200 bands play in venues around the UK with the grand final in London. The winners were awarded with slots at The Great Escape, Blissfields and Lovebox Festivals and their very own fully branded tour van to get them there. (Design, Creative Direction)
In-store promotion to win a Limited Edition Les Paul guitar. To enter the competition, customers were given a promo card (with plectrum) with each Red Stripe purchased. This campaign was supported by in-store POS and online. (Design, Creative Direction)
‘Bring it on back’ was a series of free gigs at the Shunt Vaults in London showcasing the best upcoming rock and indie bands.
7" and 12" Record sleeve trade sales presenters, highlighting Red Stripe’s involvement with music to the trade.
Red Stripe graffiti art and Nottinghill Carnival posters.
Murphy’s Irish Stout
On-trade World Cup football promotion - reversible England/Ireland t-shirt. (Design, Creative Direction)
