Travel
Travelsphere - Rebrand
We led a comprehensive evolution of the Travelsphere brand to help it stand out in a crowded travel market and attract a broader audience with a clearer and more compelling point of difference. This included developing a refreshed brand identity, brand platform, and tone of voice, all grounded in customer insight and research.
The work covered every touchpoint, including typography, colour palette, photography, illustration style, social content, trade materials, point of sale and advertising. I guided the creative direction from concept to final execution, refining the look and feel to ensure everything aligned seamlessly with the new brand vision. (Design, Creative Direction)
Travelsphere – ‘Real Smiles’ Campaign
This campaign is built around smiles. But more than that – around Real Smiles. Because a Travelsphere smile is genuine, it’s authentic, it’s real – just like the experiences our customers have on our tours, the food they taste, the people they meet, the connections they make and the emotions they experience. Only a Travelsphere Smile is 100% real – it’s not just a smile, it’s a Travelsphere smile!
This campaign was supported by direct mail, email, social media, online, PR, trade incentives, video, TV, radio and press advertising. (Design, Copy, Art Direction, Creative Direction).
Travelsphere - ‘Travel your way’ Campaign
The brief, to increase enquiries and bookings by illustrating the choice of travel styles using experiences to highlight a range of destinations. This campaign was supported by direct mail, email, social media, online, PR, trade incentives, video, press advertising and press inserts. I guided the creative process throughout and refined the final look and feel ensuring this aligned with the brand vision. (Design, Copy, Creative Direction)
Just You – Solo Adventures Together
Following the successful rebrand of Just You we created a series of campaigns based around customer stories and quotes. Just You is the market leader in solo travel, bringing together like-minded people who share a love of travel and sense of adventure. (Design, Copy, Art Direction, Creative Direction)
